Hangover pill goes on sale

Matt Weaver
Wednesday June 9, 2004


An American pill, which is claimed to prevent hangovers, has gone on sale today on the British high street.

RU-21, named after the legal drinking age in the United States, is now available from the pharmacy chain Superdrug, despite the concerns of alcohol abuse charities.

Manufacturers of the pill claim that it will prevent drinkers feeling ill on the morning after consuming alcohol, if taken with each drink.

But the charity Alcohol Concern has cautioned against use of the product. A spokeswoman said: "If people just take a pill that tackles the symptoms rather than the harm that alcohol does to their bodies, is that really effective?"

She added: "A hangover is the body's way of saying 'enough is enough, you've been drinking too much'."

Commenting on the pill in The Sun newspaper, a spokesman for the Metropolitan police also condemned the pill and warned it could further encourage binge drinking.

But the managing director of RU-21 Ltd, Derry Kenneally, said: "RU-21 is one of the most exciting new dietary supplements to be launched in the UK for years - there's simply nothing like it available. It's a safe and effective supplement for people who drink alcohol in moderation."

RU-21 is designed to be taken before and during a period of alcohol consumption at a rate of one for each drink. The company claims the pills work by helping the body to eliminate acetaldehyde and acetic acid, the toxic by-products created through drinking.

"RU-21 neutralises the effects of acetaldehyde by regulating the metabolic process of alcohol in the body. RU-21 works by slowing down the process of ethanol oxidation into acetaldehyde, so less acetaldehyde occurs in the first place, and by speeding up the process of acetaldehyde and acetic acid decomposition into carbon dioxide and water," an explainer on the company's website reads.

RU-21 claims to use only natural ingredients in the tablets, including ascorbic acid (Vitamin C), succinic acid and fumaric acid and L-Glutamine, an amino acid found naturally in the body.

But perhaps the most interesting aspect of RU-21 is its origins. According to the company's website, RU-21 is said to have been developed in secret after the second world war by the Russians as part of a 25-year study into how the body absorbs alcohol.

"When the KGB heard about RU-21, it seized the formula for itself as a tool for its agents. The idea was for them to be able to drink their targets under the table while remaining clear-headed. Although the original intention of the pill was to help Soviet agents avoid becoming drunk, its effect is felt in preventing hangovers," the website claims.
 
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